From catch to plate

Food Science and TechnologyVolume 36, Issue 2 p. 52-55 FeaturesFree Access From catch to plate First published: 09 June 2022 https://doi.org/10.1002/fsat.3602_13.xAboutSectionsPDF ToolsExport citationAdd favoritesTrack citation ShareShare Give accessShare full text full-text accessPlease review our Terms Conditions of Use check box below share version article.I have read accept the Wiley Online Library UseShareable LinkUse link a this article with your friends colleagues. Learn more.Copy URL Share linkShare onFacebookTwitterLinked InRedditWechat Cyrus Gilbert-Rolfe Evrythng identifies pressing need for improved traceability seafood products explains how new standards technologies can help enhance interoperability, security transparency supply chains. People in Western world live largely post-industrial age, working primarily service industries or knowledge sectors. Manufacturers are increasingly turning sensors, robots, artificial intelligence machine learning replace human labour make it more efficient. Farmers use satellites crop health leverage innovative apply pesticides fertilisers devices like drones. Industrial fishing, one world's oldest occupations, is an exception brimming technological answers. which factory ships deep-sea trawlers haul thousands tons fish at time, still widespread throughout globe as dominant way fishing carried out. Overfishing, stock depletion, habitat destruction, pointless slaughter unwanted much 30% 40% landed going waste resulted from method. In Asia, Africa Pacific Islands, industrial has devastated traditional pre-industrial fleets. The final product, often referred ‘food miles’ issue, commodity that circulates worldwide manufactured component digital currency rather than fresh marine food sea. Some frozen. According sustainable advocates, ordinary travels around 5,000km before reaches plate. Limited visibility global chain causing huge challenges industry, gaps lead waste, mislabelling consumer hesitation. Over last few decades facing industry continued rise. Whether be overfishing large fish, such tuna, accidental bycatching protected species, illegal damage ocean floor, deny difficulties trying create manage ethical approach sector. addition, stringent regulations regarding marketing now means businesses consumers access reliable information about origins their products. Challenges development helping grow confidence, but despite this, stories fraud occur. A recent Guardian Seascape analysis 44 studies 9,000 samples restaurants, fishmongers supermarkets 30 countries case point; found 36% were mislabelled, exposing on vast scale1. Many relatively DNA techniques identify species. comparison sales labelled ‘snapper’ by fishmongers, restaurants Canada, US, UK, Singapore, Australia New Zealand, researchers tested2. UK Canada had highest rates study, 55%, followed US 38%. Rashid Sumaila, fisheries economist Institute Oceans Fisheries University British Columbia ‘There considerable economic incentive sell low-value place popular expensive species – even money made ‘laundering’ illegally caught fish’. Supply chains across all sectors complex. Even though most suppliers attempts provide products, challenge retailers each partner different reporting protocol. This why common language retail needed. Russia ban highlights problems United States recently banned Russian imports response ongoing war Ukraine; Government strides ensure region does not enter country, however banning easy seems. Current import legislation sent China, where will processed then brought into product China. 2021 study International Trade Commission, main sources unreported unregulated (IUU)- imports3. situation shining light inadequacies complex Global GS1 EPCIS (Electronic Product Code Information Services) standard enables trading partners physical movement status they travel chain4. If data anchored distributed ledger technology, creates fundamental building blocks transformation management. 2.0 been released community should storage sharing event data. combination IOTA (open-source ledger) systems support enterprises those systems, able trusted verifiable plug play, interoperable, secure decentralised fashion. Today, corporate databases store fragmented proprietary formats, making difficult organisations. Complex, custom-made ad-hoc integrations must constructed exchange between several entities. only bilateral trust may established, resulting interactions out email phone calls. Organisations rethink sourcing strategies become clear better earlier answer agile, modern holistic system benefit consumers, governments. offers interoperability integration guarantees shareable events. GDST (Global Dialogue Seafood Traceability) standard5 designed seafood-specific extension standard, widely used suppliers, uniform vocabulary many categories. business and, ultimately, consumers. just announced plans release tool Interoperability Capability Test6 test whether IT achieve under updated 1.1 standards. cornerstone success increasing Digimarc Corporation (a company providing digitisation solutions, including watermarks, combined cloud) Pacifical specialist tuna market) together through communication protocols standard. Innovative technology higher Digital identification also play vital role ensuring meet leveraging QR allow connect enabling far within chain. simple could literally revolutionise industry. By creating identities becomes traceable Unique codes placed individual instantly real-time For seafood, include item-specific provenance information, came from, when was caught, packaged, reached shelf. detailed helps increase verifiability market being adhered brands. At time roughly quarter globally done so illegally, first step eliminating harmful practices. Now ever, want understand consume produced. report NielsenIQ FMI (Food Industry Association)7, 81% shoppers say important extremely them both online in-store. Consumers know beyond ingredients nutrition information; company's manufacturing, sustainability With point smartphone, empower lifecycle cares for, farms prepares its allows brand build displaying high quality processes informed purchases. Companies utilise code gather valuable consumer-scannable item's packaging; any scan package sale post-purchase discover product. addition granting brands collect anonymised engagement scan. understanding where, engaging needs efforts. proving key companies having keep up industry's rigorous partnering platforms analytics improve logistics engage adhere evolving deepen customer relationships. Salmon MOWI, largest producer salmon, useful example game changing It uses salmon's life stages captured held Digimarc's cloud. MOWI easily assess chain, regulatory requirements get particular salmon ranging recommended recipes. managed identities, relevant and/or blockchains regulators, customers partners. taking traceability, producers adopting best practices drive Conclusions Traceability difficulties, well worries unlawful unsustainably farmed addressed identity potential address these radically change gamechanger industry; allowing disparate talk other over multitude organisations unbreakable level Gilbert-Rolfe, CRO, Evrythng, London Cloud platform gathering organisation outside authenticity. [email protected] web https://evrythng.com/ References 1Leahy, S. 2021. Revealed: happening scale. Available from: https://www.theguardian.com/environment/2021/mar/15/revealed-seafood-happening-on-a-vast-global-scaleGoogle Scholar 2Cawthorn, D., Baillie, C., Mariani, 2018. Generic names mislabeling conceal diversity markets. Conservation Letters: e12573. https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/conl.12573Google 3Cleland, V. 2022. without questioned. https://www.nrdc.org/experts/valerie-cleland/russian-seafood-ban-without-traceability-questioned#:~:text=According%20to%20a%202021%20report, actually%20caught%20by%20Russian%20vesselsGoogle 4GS1. EPCIS. https://www.gs1.org/standards/epcisGoogle 5 Traceability. https://traceability-dialogue.org/Google 6 opens phase growth services advancing traceability. https://traceability-dialogue.org/gdst-opens-new-phase-of-growth-and-services-for-advancing-seafood-traceability/Google 7Nielsen IQ. Transparency omnichannel world. https://nielseniq.com/global/en/insights/report/2022/transparency-in-an-evolving-omnichannel-world/Google Volume36, Issue2June 2022Pages ReferencesRelatedInformation